I just happended to catch a TV Ad this morning on a Sunday Morning News Program - sometime between 8:30am and 9am (Channel 3 Philadelphia I think) for the new MX5. The news show was sponsored by Mazda. I wasn't even aware at first that the Ad was for the MX5 so i wasn't paying close attention until halfway through. It's theme shows random photos of cars we all had years ago then evolves the car photos through raising children, college, etc to finally a guy driving a new MX5 (red).....nice - first TV Ad for the MX5 I've seen.....come to think of it, I don't think I've ever seen a TV Ad for a Miata!